Five questions that separate genuine wellness real estate from decorative marketing. A framework for evaluating branded residences before you sign.
Sixty-seven percent of new branded residence projects promise wellness. Only twenty-three percent have verifiable certification or dedicated staff. The gap is forty-four percentage points — and it is where capital gets misallocated.
This audit reduces the evaluation to five technical dimensions. Each dimension carries a single question that resolves in under sixty seconds when the developer has the answer ready. When they don't, the silence is the finding.
Who this is for: Buyers evaluating branded wellness residences in Pacific Mexico, Costa Rica, or comparable corridors — who want to separate genuine infrastructure from decorative vocabulary before the first meeting.
Who this is not for: Buyers who measure value by amenity checklists, or who prefer the reassurance of a brochure over the precision of a spec sheet.
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